Post by account_disabled on Dec 25, 2023 23:45:19 GMT -5
ADA Hubs Matthias Bettag on the future of analytics JUNE MINUTES Interview Matthias Bettag img We caught up with analytics specialist Matthias Bettag to get his take on the world of digital analytics. He is also the founder of the Digital Analytics Hub a series of upcoming virtual events sponsored by AT Internet. . Whats your vision of todays digital analytics market I believe the digital analytics market is at an important crossroads. The distinction between digital analytics and other data sources is fast disappearing.
Rather than a standalone data source digital data is becoming just another data feed. Consequently the need for digital analytics expertise will continue to increase however and somewhat counterintuitively for some the role of the digital analyst will change forever. Well end up with essentially two types of digital analyst. The Phone Number List implementation specialist and the data analystconsultant. The former role will be reduced to that of a necessary commodity while the latter will be in high demand as they will be able to Agenerate significant value for their organisations. To become that data analystconsultant of the future candidates will need to significantly improve their knowledge and acquire a new skillset Python and R on the technical side storytelling and communication on the other.
Similarly in terms of the vendor landscape solutions that offer data integration options and flexible analysis capabilities that empower analysts and organisations to make better use of their data will be able to attract new clients and demand higher product fees. Both analysts and vendors must continue investing in their skills and products respectively to remain relevant. It will continue to be critical to listen to their stakeholders and clients as well as having a good understanding of current market usecases. . What analytics challenges do companies face While technology has improved considerably and the ability to process data quickly and efficiently is greater than ever before most organisations face the same.
Rather than a standalone data source digital data is becoming just another data feed. Consequently the need for digital analytics expertise will continue to increase however and somewhat counterintuitively for some the role of the digital analyst will change forever. Well end up with essentially two types of digital analyst. The Phone Number List implementation specialist and the data analystconsultant. The former role will be reduced to that of a necessary commodity while the latter will be in high demand as they will be able to Agenerate significant value for their organisations. To become that data analystconsultant of the future candidates will need to significantly improve their knowledge and acquire a new skillset Python and R on the technical side storytelling and communication on the other.
Similarly in terms of the vendor landscape solutions that offer data integration options and flexible analysis capabilities that empower analysts and organisations to make better use of their data will be able to attract new clients and demand higher product fees. Both analysts and vendors must continue investing in their skills and products respectively to remain relevant. It will continue to be critical to listen to their stakeholders and clients as well as having a good understanding of current market usecases. . What analytics challenges do companies face While technology has improved considerably and the ability to process data quickly and efficiently is greater than ever before most organisations face the same.